The Federal Trade Commission (FTC) requires that advertising be truthful and not misleading, and will take enforcement action if mobile app developers make deceptive claims about their apps.
American Telemedicine Association President-Elect Ed Brown, M.D., founder and CEO of the Ontario Telemedicine Network, coined this phrase at the American Telemedicine Association annual meeting.
Attorney Michael H. Cohen was quoted in The Tan Sheet (2/25/13) in "Turning Blogger Relationships Into Gold Takes Careful Management," by Lisa Gillepsie