The nutritional supplement industry is expanding rapidly, but companies must comply with FDA and FTC regulations to market their products legally. This guide covers essential compliance considerations for supplement companies, including proper labeling, advertising standards, and best practices for minimizing regulatory risks.
Key Compliance Requirements for Nutritional Supplement Companies
Nutritional supplements face unique regulatory challenges due to stringent FDA and FTC standards. Below are essential steps for maintaining compliance in the supplement industry.
- Adhering to FDA Labeling and Ingredient Disclosure Requirements
The FDA requires all supplement labels to be accurate and complete, ensuring consumers understand a product’s contents and intended use.
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- Accurate Ingredient Labeling: The FDA mandates that supplement labels list all ingredients in descending order by weight. Each ingredient must be listed by its common name for clarity. For FDA’s full labeling guidance, visit https://www.fda.gov/food/labeling-nutrition/dietary-supplements-guidance-documents-regulatory-information.
- Supplement Facts Panel: All supplement products must include a Supplement Facts panel with the serving size, amount per serving, and % Daily Value for each nutrient, if established. This transparency helps consumers make informed choices.
- Caution Statements: Supplements containing certain ingredients, such as iron, require warning statements due to potential health risks. Make sure any required warnings are clearly stated on the label.
Example: A supplement company faced FDA action for inaccurate labeling that omitted certain ingredients. After updating its labels to comply with FDA standards, the company avoided further issues. For supplement labeling guidance, visit https://www.fda.gov/food/labeling-nutrition/dietary-supplements-guidance-documents-regulatory-information.
Key Action: Ensure all supplement labels include accurate ingredient lists, a complete Supplement Facts panel, and any required caution statements.
- Making Compliant Health Claims in Supplement Advertising
The FTC requires all health-related claims in supplement advertising to be truthful, substantiated, and non-deceptive. Misleading claims can attract significant penalties.
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- Differentiating Structure-Function Claims from Disease Claims: Structure-function claims describe how a nutrient supports normal body functions, such as “supports immune health.” Disease claims, such as “cures arthritis,” are prohibited unless the supplement has FDA approval as a drug. For FDA guidelines on claims, visit https://www.fda.gov/food/labeling-nutrition/dietary-supplement-labeling-guide-chapter-vi-claims.
- Substantiating Claims with Scientific Evidence: All health claims must be supported by reliable scientific evidence, such as clinical studies. Anecdotal evidence or unsubstantiated claims can result in enforcement actions from the FTC.
- Avoiding Misleading Testimonials: Testimonials must reflect typical consumer experiences and cannot imply guaranteed outcomes. If testimonials are used, any atypical results must include a disclaimer to clarify that individual results may vary.
Case Study: A nutritional supplement company received an FTC warning for using testimonials that implied unrealistic results. By revising testimonials to reflect typical experiences, the company avoided further penalties. For FTC’s guidelines on health claims, visit https://www.ftc.gov/business-guidance/resources/advertising-health-claims-direct-federal-trade-commission-staff.
Key Action: Use only scientifically substantiated health claims and ensure testimonials comply with FTC guidelines.
- Ensuring Ingredient Safety and Compliance with FDA’s cGMP Standards
Compliance with the FDA’s Current Good Manufacturing Practice (cGMP) standards is mandatory for all nutritional supplement manufacturers to ensure product safety and quality.
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- cGMP Requirements for Supplement Manufacturing: cGMP standards cover everything from sourcing ingredients to production processes, requiring quality control at each stage. Manufacturers must document and verify each production step. For cGMP guidance, visit https://www.fda.gov/food/guidance-regulation-food-and-dietary-supplements/current-good-manufacturing-practices-cgmps.
- Testing for Ingredient Purity and Potency: Manufacturers should regularly test raw materials and finished products to verify ingredient purity and potency. Testing helps ensure that products meet label claims and are free from contaminants.
- Quality Assurance and Record-Keeping: Documentation is key to maintaining cGMP compliance. Keep detailed records of each batch, including production dates, ingredient sources, and quality tests, to support traceability.
Example: A supplement manufacturer was fined for failing to meet cGMP standards, leading to a recall. By implementing a robust quality assurance system, the company achieved compliance. For FDA’s cGMP requirements, visit https://www.fda.gov/food/guidance-regulation-food-and-dietary-supplements/current-good-manufacturing-practices-cgmps.
Key Action: Follow cGMP standards for all manufacturing processes, including ingredient testing and quality control.
- Complying with FDA and FTC Requirements for Supplement Marketing
Both the FDA and FTC regulate supplement marketing, focusing on truthful representation, transparent labeling, and accurate consumer information.
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- Avoiding Disease Claims in Marketing: Disease claims are restricted for supplements unless they are FDA-approved as drugs. Stick to structure-function claims that describe the supplement’s role in supporting normal body functions. For FDA guidelines on supplement claims, see https://www.fda.gov/food/labeling-nutrition/dietary-supplement-labeling-guide-chapter-vi-claims.
- Using Qualified Health Claims Carefully: Qualified health claims require a disclaimer explaining the level of scientific support. Be cautious with these claims, as they require FDA evaluation and can be complex to implement correctly.
- Disclosing Material Connections: The FTC requires that companies disclose any material connections, such as payments or free products, if endorsements or testimonials are used in marketing. Transparent disclosure helps maintain consumer trust.
Example: A supplement company received an FTC warning for unapproved health claims on its website. By focusing on structure-function claims and disclosing material connections in endorsements, the company met compliance standards. For FTC guidelines, see https://www.ftc.gov/business-guidance/resources/advertising-health-claims-direct-federal-trade-commission-staff.
Key Action: Avoid disease claims, use qualified health claims properly, and disclose any material connections in endorsements.
For more information on FDA and FTC compliance for nutritional supplements, see:
- FDA Dietary Supplement Labeling Guide: https://www.fda.gov/food/labeling-nutrition/dietary-supplement-labeling-guide-chapter-vi-claims
- FDA cGMP Requirements: https://www.fda.gov/food/guidance-regulation-food-and-dietary-supplements/current-good-manufacturing-practices-cgmps
- FTC Health Claims Guidance: https://www.ftc.gov/business-guidance/resources/advertising-health-claims-direct-federal-trade-commission-staff
Maintaining FDA and FTC compliance is essential for nutritional supplement companies to protect their brand and avoid enforcement actions. By following FDA labeling, manufacturing standards, and FTC advertising guidelines, supplement companies can operate securely in a competitive market. Contact the healthcare and FDA lawyers at Cohen Healthcare Law Group for expert guidance on supplement industry compliance.

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