Legal Essentials for Functional Food and Beverage Companies: Compliance and Marketing
https://www.youtube.com/watch?v=Mt6CGIFhlTM
Hi, I’m Michael H. Cohen. I’m founding attorney at Cohen Healthcare Law Group. We provide legal strategies and solutions to businesses that accelerate health and wellness.
Today, let’s talk about functional food and beverage companies. Obviously healthcare products that’s going to come under the FDA. So, for functional food and beverage companies, they’ve got to figure out the FDA landscape, especially around labeling claims, advertising, marketing. Today, I’m just going to give you a few highlights just to whet your appetite.
So, first of all, ensure that the product labeling complies with FDA guidelines and we help the client to update their entire suite of labeling to meet FDA requirements. Labeling is not just the technical label that goes on a bottle but it’s also anything that’s used in marketing. The labeling has to be right.
And secondly, claims have to be substantiated with adequate scientific evidence. That means having credible sources and those that are evidence-based so that you can build that brand on solid FDA ground.
And third, on the manufacturing side, there’s current good manufacturing protocols to ensure the product safety and quality and that has to be done as well.
If you don’t comply with functional food and beverage rules, then they’re going to be fines and product recalls. So, it’s good to have an FDA attorney who can help guide you along the way.
If you’d like to dive deeper into any of the topics we’ve talked about today, reach out to us. Click below. We’d love to talk to you. We look forward to it.
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