Marketing Manager

About Us

What you should know about us before you apply. We are not your typical small law firm! Our founder and managing attorney is an entrepreneur who has poised the Firm for rapid growth this year.  We are small enough that everyone is a critical part of the team, yet big enough to offer the security and professional growth opportunities you want. Our Firm is based in the Bay Area and San Diego, but we typically serve clients remotely from the comfort of our homes or executive suites.  Because we operate virtually, much of the time, we are open to accepting applications from Attorneys outside of California.

Our clients include health technology companies, medical groups, medical spas, mobile medical app developers, telemedicine groups, wearable health tech manufacturers, and other health and wellness ventures and practices. Our legal services include regulatory issues, transactional/ corporate work, and dispute resolution.  Our clients are national and international. We attract, mentor and retain the best healthcare, FDA & business lawyers. We create a supportive, inclusive and motivating environment where everyone gets excited about their practice, business development, and growth. We believe the multi-trillion-dollar health and wellness industry will continue to expand and require intelligent and savvy navigators who can counsel clients through the legal and regulatory waters.


The primary responsibility of the Marketing Manager within the Cohen Healthcare Law Group is to relieve the Owner and other designated staff of marketing  tasks so the Owner can concentrate on higher value tasks, and other staff can focus on their specific areas of responsibility.

Reporting Relationship:

The Marketing Manager reports to the Owner of the law firm.


The Marketing Manager will not have any authority over other staff except when specifically delegated by the Owner.  For example, the Marketing Manager may be delegated authority to organize and manage events and other tasks related to marketing, and may be allowed to call upon other staff for assistance.

Duties and Responsibilities fall mainly into these categories

  • New client acquisition
  • Retention of existing clients
  • Communication with existing and former clients

New Clients — Marketing and Sales Programs

  • Develop and execute approved marketing plans.
  • Develop marketing materials for targeted audiences and practice areas.
  • Develop and maintain specific materials to be distributed in response to inquiries and referrals.
  • Create and provide new clients with welcome packages and personalized letters.
  • Keep abreast of the Firm’s law firm competition and their promotions, fees, programs, etc.
  • Create a tracking system using Excel or other software to monitor and report on progress with prospective new clients, referral sources and leads.
  • Identify opportunities for the firm’s lawyers to host or participate in events at which prospective clients will be present.
  • Identify target rich environments for Firm attorneys to put-on seminars for prospective clients.
  • Take responsibility for the arrangements for seminars to be conducted for prospective clients.
  • Identify outside organizations that would be willing to invite firm attorneys to speak to their members, clients, or service populations.
  • Develop and maintain the necessary supplementary materials that are to be included with the new client proposals, such as fact sheets, brochures, newsletters, maps, pictures, etc.

Retention of Existing Clients

  • Review all client categories, and fees structures at least annually, with the objective of determining if changes made in specific categories would retain clients longer thus improving the Firm’s finances.
  • Review and recommend changes when deemed necessary for the Firm’s reinstatement program designed to bring back clients who have left the Firm.
  • Provide direct assistance and support to the owner in the development of marketing and sales programs to increase client satisfaction with the Firm and the Firm’s financial performance.
  • Following an approved script call former clients (on behalf of the firm owner) to check-in with the clients and see if there is anything the firm can do to assist them, or whether they have friends or family that would be open to firm help.

Client Communication

  • Provide regular and marketing information updates to maintain strong awareness of key client related subjects via the Firm’s Newsletter and the weekly email marketing pieces
  • Keep the Client related sections of the Firm’s website and social media (Facebook, Twitter and Linked In accounts) up-to-date and fresh.
  • Recommend and develop ads for local media, if/when advertising is included in the marketing strategy as recommended by the Owner.  It may not necessarily be a direct advertisement but could be putting the name of the Firm before the public in appropriate ways, enabling press coverage or demonstrating the Firm’s positive community contributions.
  • Maintain current clients/Prospects/Leads statistics and report weekly to the Owner.  Also report on progress on new prospects, leads, proposals in process, trends, etc.
  • Maintain up to date Firm’s roster and disseminate the information to applicable firm’s personnel on a timely basis.
  • Process all client proposals.


  • Provide reports as required by the Owner.
  • The Marketing Manager will at all times maintain the Firm’s marketing documents and materials (electronic and paper) in locations that are accessible to the Owner and Firm Administrator.
  • Participate in weekly staff meetings with the Owner and Staff.  Lead by example with a positive and enthusiastic attitude.
  • Comply with all rules and regulations as stated in the Firm’s Policies and Procedures.
  • Keep abreast of the Firm’s social calendar and ongoing and upcoming projects and programs so as to be able to inform prospective clients and to answer questions from staff.

Education & Experience

  • The Marketing Manager should have educational background in marketing at the Associates’ Degree level, or should have work experience in marketing at an equivalent level.
  • Three to eight years of experience working in marketing is preferred.

How to Apply

If this exciting opportunity appeals to you, we look forward to reviewing your resume. Please follow these instructions. APPLICATIONS THAT DO NOT FOLLOW INSTRUCTIONS WILL NOT BE CONSIDERED. Prepare a cover letter that explains what you believe are the three most important qualities or values for an attorney working with professionals in the healthcare industry. As a closing sentence please write, “I have read the instructions contained in the job posting and have followed the instructions.” Email your cover letter and resume in PDF format using the contact form at and select “Marketing.” The subject line of the email should be your last name (all caps), followed by a hyphen and the word “Marketing,” followed by one word that describes yourself (lower case).

Cohen Healthcare Law Group is an equal opportunity employer and does not discriminate on the basis of age, race, religion, color, sex, gender expression, national origin, marital status, physical disability, or mental disability.

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